Every profession has tools of the trade, products which help us go ahead in our industry. Thanks to innovative technologies, investors now also have a fantastic tool to zero in on neglected properties. Find Motivated Sellers is a new product, which can help investors locate vacant homes around the country or right in their own backyard.
Find Motivated Sellers Now is the product of necessity and data insight. In 2008, co–founder and creator Chris Richter embarked on a three month research mission to uncover insights in the property data that would act as an early indicator that a property had a high likelihood of being sold at discount. One glaring indicator associated with many of the deeply discounted sales, as well as those that sold quickly, was that they were “vacant.”
Why are vacant property owners a great audience to zero in on?
Vacancy is what we call a leading indicator of distress. What the numbers tell us is that although not all vacant properties have distressed owners, most distressed home sales are vacant. What makes it the most profitable among lists for direct mail is the fact that the property is generally vacant before it is an REO, before it is probate, before it is listed, before you see a lien, etc. The vacancy is typically the first warning sign that someone may need to sell soon. Previously this list wasn’t publicly available.
Why do good homes end up being neglected and abandoned?
Homes become vacant for many reasons, not all of these reasons would make someone want to sell. Some common themes we see in vacant homes where people do want to sell include: pre–probate, family member moved to nursing home, eviction, seller moved out of area, rental vacancy, death with no probate, and even an occasional jail sentence.
What are some of the benefits to using Find Motivated Sellers Now?
The system is designed to be drop-dead simple to use, even for folks who are not tech savvy. Users can simply log in, click their state, county, or city, then run a search based on their criteria. Investors can zero in on vacant homes, vacant commercial, high-equity properties, etc. From there, users can export to Excel or simply mail directly from within the system to their list. It is the built in simplicity and functionality that really make it such a powerful tool.
The benefits are time and money. The platform is designed to allow any user, regardless of experience, to log in and quickly and easily create and distribute marketing to a highly targeted list. It’s quick and easy, with just a few clicks of a button. Due to the list being targeted to an audience with a far higher likelihood of turning into a seller, the ROI is increased dramatically.
Get more information on our Frequently Asked Questions page here